Known as Cairo Garbage City and is the world’s largest garbage village that
is home to over 60,000 Zaballeen – garbage-collectors. They are
entrepreneurial garbage workers who have achieved the most efficient
waste disposal system worldwide, recycling over 80% of their daily
collected garbage which accounts to 3000 – 4000 tons daily, while
developed cities and multinational waste disposal corporations recycle only
20 – 30 percent of what they collect, leaving the rest to rot in giant landfills.
HOW IT HAPPENED
BRAND STORY
Up-fuse is a fully-fledged Cairo-based cult brand and social enterprise created in celebration of You and this beautiful planet — Earth.
In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed plastic and other waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes the Egyptian handcrafts became very appealing.
In 2015, Lama joined as a partner. The three girls changed that abstract idea and it manifested into an environmentally and socially conscious brand which applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsh conditions.
Now in 2021, we’ve expanded our up-cycling process and product range, adding plastic bottles and tires to create new and interesting fashion pieces and footwear.
HOW IT HAPPENS
MEET OUR TEAM
These are the people we cherish,
The ones who made our dream a possibility.
WHO THEY ARE,
WHAT THEY DO!
Our Achievements & Pride
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3
NGOs Supported
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50+
Job Opportunities
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260k
Plastic Bags Recycled