HOW IT HAPPENED
BRAND STORY
Up-fuse is a fully-fledged Cairo-based cult brand and social enterprise created in celebration of You and this beautiful planet – Earth.
In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed plastic waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes Egyptian handcrafts became very appealing.
With much sweat and support the abstract idea manifested into an environmentally-conscious social-enterprise that applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsher conditions.

HOW IT HAPPENS
MEET OUR TEAM
These are the people we cherish,
The ones who made our dream a possibility.
WHO THEY ARE,
WHAT THEY DO!
Our Achievements & Pride
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3
NGOs Supported
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50+
Job Opportunities
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260k
Plastic Bags Recycled