how it happened
Up-fuse is a fully-fledged Cairo-based cult brand and social enterprise created in celebration of You and this beautiful planet - Earth.
In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed plastic waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes Egyptian handcrafts became very appealing.
With much sweat and support the abstract idea manifested into an environmentally-conscious social-enterprise that applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsher conditions.
HOW IT HAPPENS
Meet our team
These are the people we cherish,
The ones who made our dream a possibility.
WHO THEY ARE, WHAT THEY DO!
- You -Upf-users
Yara, Rania and partner Lama are the brand’s driving force. Their vision, passion, determination, entrepreneurial minds and design skills gave birth to this world of upfuse and their efforts sustain the brand’s growth. Whether it’s designing, overlooking production, managing the brand and its collaborations with the NGOs or catering for the needs of their teams, they do it whole-heartedly!
We believe that our actions and yours make a big difference
Our Achievements & Pride
Plastic Bags Recycled