Last month, we took the GIZ team to Manshiyet Nasser—what many call Garbage City.To us, it’s the beginning. The start of every bag, every product, every story we tell.This wasn’t a showroom visit. It was a deep dive into how waste becomes purpose—and how people power that change.

 

We say we make bags from waste. But it’s more than that. We wanted GIZ to see where it all starts—where discarded plastic is collected, sorted, and seen for what it could become. Because sustainability doesn’t start in the workshop. It starts with the people picking up the pieces.They met the ones who sort plastic by hand. The ones who know which bags melt best. The women in our workshop who turn fused sheets into functional, beautiful things. These aren’t side characters. They are the process. And they carry generations of skill, knowledge, and resilience.

We walked the team through every step of the journey. From collection on the streets of Cairo, to sorting and cleaning each piece by hand. From fusing layers with heat—without dyes or chemicals—to cutting and stitching them into something meant to last. Every material is touched by many hands. Every product is built with intention.The conversations were honest. Curious. We spoke about what it really takes to build a circular system in a place like Cairo—messy, vibrant, and real. For many, it was their first time seeing how grassroots sustainability actually works. Not a factory. Not a slogan. A community.

 

We don’t just make bags. We make systems. We make jobs. We make change. And we’re grateful that GIZ showed up with open eyes and open minds.

 

Because when people see the full picture—the process, the people, the potential—they start to believe that fashion can do more.