About Us
Up-Fuse began as a pre-master’s project for Yara and her best friend, Rania. Fueled by a passion for positive change, they sought a career path that aligned with their values—one that went beyond the traditional corporate world. Their love for handmade crafts and material exploration, combined with their shared experiences of collecting souvenirs and naming backpacks after the cities they visited, sparked the idea of creating unique and personalized travel companions.
Driven by a deep concern for the environmental impact of plastic pollution, they envisioned a way to reduce waste while making a difference in people’s lives. Up-Fuse was born out of a desire to create functional, purpose-driven products that stand apart in both design and mission.
A core pillar of Up-Fuse is empowering women in the workforce. Recognizing the untapped potential of women facing social and economic challenges, Yara and Rania made it their mission to provide meaningful employment opportunities for marginalized communities. Rooted in Egypt, Up-Fuse produces high-quality, ethically made products with a global appeal, proving that sustainability and craftsmanship can go hand in hand.
Collaboration is at the heart of their journey, connecting with like-minded individuals and organizations passionate about environmental sustainability. As women entrepreneurs navigating a male-dominated industry, they have embraced challenges as stepping stones to success. Above all, they aspire to inspire future generations to prioritize sustainability and innovation, paving the way for ethically produced goods to become the standard.
“IN A WORLD
OF EXCESS,
WE BELIEVE
THAT NOTHING
IS EVER
WASTED.”
Vision To create sustainable fashion that supports local communities while raising environmental awareness through various waste management techniques, turning problems into opportunities.
Mission Our mission is to become a leader in the fashion market through sustainable practices by creating green opportunities for underprivileged communities and reducing waste through recycling and upcycling strategies. We strive to produce timeless, practical, and one-of-a-kind pieces that serve unique individuals all over the world.