This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
Congratulations! Your order qualifies for free shipping 1,350,000 Plastic bag, 800,000 Plastic bottle , and 800 Car tires being recyced since 2015

If you're outside Egypt click here

The Brand

Up-fuse is a fully-fledged Cairo-based cult brand and social enterprise created in celebration of You and this beautiful planet — Earth.

In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed plastic and other waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes the Egyptian handcrafts became very appealing.

In 2015, Lama joined as a partner. The three girls changed that abstract idea and it manifested into an environmentally and socially conscious brand which applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsh conditions.

Now in 2021, we’ve expanded our up-cycling process and product range, adding plastic bottles and tires to create new and interesting fashion pieces and footwear.


Congratulations! Your order qualifies for free shipping You are LE 1,600 away from free shipping.
No more products available for purchase