Upcycling matters in Egypt as it helps reduce waste, supports local artisans, creates sustainable jobs, and preserves valuable resources like plastic, fabric, and other materials.

30 million tons of plastic waste are generated annually in Egypt.The fast fashion industry contributes significantly to environmental degradation and social issues, including exploitation of workers and excessive waste generation.

But first let us walk you through what is upcycling?

It is the process of taking used or discarded materials, transforming them into new,higher-valueproducts, reducing waste and promoting sustainability. Unlike recycling, which breaks materials down, upcycling gives them a second life with minimal waste. It reduces pollution, saves resources, and turns trash into products!Giving life to new materials!

Why it matters?

Helps reduce waste, lower carbon footprints, and support the economy by creating jobs. It also encourages creativity and promotes ethical consumption, leading to a more sustainable future.

Small changes make a big impact! Here’s how you can start making better choices today.