We believe that small actions can make a big difference.We. With plastics taking 1000 years to decompose, it is one of the main environmental issues around the globe. Especially in Egypt, we are facing daily pollution to an extreme extent – and therefore we need to make a change.

Up-fuse has developed techniques to upcycle different kinds of plastics, transforming them into sustainable fashionable bags and accessories, clothing and footwear. One bag can hinder almost 30 plastic bags from being thrown away. One shoe recycles ⅓ of a car tire. A t-shirt can recycle 6 600ml plastic bottle